Project Details
Waltainfo Streaming Web Design
This project was a web-based platform designed to post latest news, stream live and recorded news content from various sources. The main objective of the project was:
- Responsive Design
- Search Engine Optimization (SEO)
- Clear Navigation
- Security Features
- Live Streaming Capability
- Social Media Integration
- Analytics and Tracking
- Fast Performance
Walta Media and Communication Corporate S.C. (WMCC), formerly known as Walta Information Center, is an Ethiopian media conglomerate headquartered in Addis Ababa. Established in 1994, WMCC is owned and operated by the Ethiopian government. Addis Walta TV appears to be a digital platform associated with Walta TV, focusing on online content distribution. Their official website and YouTube channel, “AddisWalta – AW,” hosts a variety of programs ranging from news segments to entertainment shows. Additionally, Addis Walta maintains an active presence on social media platforms like Facebook and Twitter, engaging audiences with updates and multimedia content.
In December 2024, Walta Media and Communication Corporate (WMCC) merged with Fana Broadcasting Corporation (FBC) to form Fana Media Corporation (FMC).
Strategy
The strategy is to plan and develop a modern, responsive news website that delivers up-to-date content, easy to navigate, and encourages reader engagement focusing on:
Target Audience
- General public
- Mobile-first users
Goals
- Create a clean, user-friendly experience
- Enable monetization via ads or subscriptions
Design
The design approach involves a UX/UI design mix with branding style, responsive layout, video handling, and performance optimization.
It includes balancing aesthetics, usability, performance, and credibility design in:
- Information Archtecture
- Content Prioritization
- Visual Design
- Search & Filtering
- Multimedia Support
Features
The list of core and advanced features of the website, especially to incorporate streaming/video content:
- Responsive Design
- Clear Navigation
- Fast Loading Speed
- Content Management System (CMS)
- SEO-Friendly Structure
- Security Features
- Accessibility
The website is designed to cover a wide range of topics, including national affairs, international news, politics, business, culture, and technology, aiming to inform and engage audiences both in Ethiopia and around the world. It serves as a key source of news, offering impartial and accessible coverage on local, regional, and international events.
It is committed to deliver reliable information to the public, reflecting the corporation’s broader mission to inform, educate, and engage its audience.
